EPCBU Trial Period
EPCBU is undergone a website improvement. During this time we will start a two-week trial period for every registered member from 2008-10-27. Members will be guaranteed full access to a great variety of CSR-related cases. Please click "case" to enjoy your time in EPCBU!
For new visitors, you are welcomed to register now for free!
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Becoming EPCBU's member is easy. Sign up with different membership category to receive full benefits including your access to CSR cases and other materials from EPCBU More Info...
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Today's Case
Author Name: Chris Bengs
Date: Nov 6, 2008
Summary
In just over a decade PepsiCo has risen to the top of the potato chipmarket in China. The company faced significant challenges in thebeginning in its attempt to bring the famous Lay's brand potato chipsto China, but PepsiCo successfully transformed a 16,000 hectare plot ofdesert in Inner Mongolia into an innovative potato farm that taughtlocal farmers how to grow better potatoes to solve the issue. Increating this agricultural lab, PepsiCo has made a long term investmentin the Chinese consumer, as well as in the local farmers.
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Featured Case
Author Name: Chen Xiao Date: 28 Oct, 2008 Summary Green I'm is an initiative sponsored by Microsoft to finance
fifteen charities. When you choose to support one of these
organizations and add different codes that represent different
organizations before your MSN nickname, you will have a Green I'm. The donations these fifteen charities receive depend on the number of people choosing to support them.
Recent Case
Author: Bao, Ang
Date: 21 Oct, 2008 
Summary
While traditional real estate developers struggle to sell houses in the
current sluggish market, a newly emerging small company is leading
customers to a green lifestyle, enjoying goodwill from providing a
better and more comfortable life, and thus establishing its status in
the industry.
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